# LG OLED77B68LA 77 inch 4K OLED smart tv, α8 AI-processor 4K Gen3, 120 Hz, VRR 144 Hz, Dolby Vision, Dolby Atmos, webOS 26, G-SYNC compatibel, FreeSync Premium, zwart

> LG OLED77B68LA 77 inch 4K OLED smart tv – α8 AI-processor 4K Gen3 costs €2,499 at Coolblue right now. 2 shops have a price for this version, from €2,499 to €2,499. Best price for this version on Couchowl: Coolblue, €2,499 incl. VAT, free shipping (checked on 2 November 2026). Usual price for this product.

- **Page:** [https://couchowl.com/nl-en/products/lg-oled77b68la-77-inch-4k-oled-smart-tv-8-ai-processor-4k-gen3-120-hz-vrr-144-hz-p6hdd88gr4](https://couchowl.com/nl-en/products/lg-oled77b68la-77-inch-4k-oled-smart-tv-8-ai-processor-4k-gen3-120-hz-vrr-144-hz-p6hdd88gr4)
- **Site:** Couchowl (en-NL)

- **Brand:** [LG](https://couchowl.com/nl-en/brands/lg)
- **Category:** [OLED TVs](https://couchowl.com/nl-en/categories/televisions/oled-tvs)

## Prices at shops

| Shop | Price | Details | Availability | Checked |
| --- | --- | --- | --- | --- |
| [Coolblue](https://couchowl.com/out/o7989658?l=en-NL&f=family) | €2,499 | €2,499 incl. VAT, free shipping | In stock | Price checked today |
| [Joybuy](https://couchowl.com/out/o7989442?l=en-NL&f=family) | €2,499 | €2,499 incl. VAT, free shipping | In stock | Price checked today |

Order: sold-out offers last, then the lowest price incl. VAT and shipping (for unknown shipping, the item price plus an assumed shipping cost), then the most recently checked price. A partner seller on a marketplace counts as 2% more expensive. No one pays for a position.

## Good price?

Usual price for this product.

- **Low:** €2,499
- **Typical:** €2,499
- **High:** €2,499
- **Now:** €2,499

Based on the lowest price per day over 20 days, with shipping where the shop states it.

- **Screen size:** 77″
- **Resolution:** 4K
- **Display:** OLED

## Specifications

### Product

- **Brand:** LG
- **Category:** OLED TVs
- **EAN:** 8806096767924

### Key specifications

- **Screen size:** 77″
- **Resolution:** 4K
- **Display:** OLED

### Hardware

- **Size:** 77 inch